Source: https://unternehmen.union-investment.de/ueber-uns/archiv-annual-report-2020/lichtenberg
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Über Uns Archiv-Annual-Report-2020 Contribution Lichtenberg
The Covid-19 pandemic has accelerated the megatrend of digitalisation. Digital performance is increasingly becoming a factor that sets businesses apart from the competition.
Alexander Lichtenberg , Member of the Executive Board
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“Digitalisation is changing from being a supporter to a driver of sustainable business models.“
Alexander Lichtenberg Member of the Executive Board
Now, however, we need to look to the future. We want to ensure that our level of performance is maintained and improved by targeted investments. To this end, we need to identify new opportunities. The change, which was accelerated by the pandemic in many ways, is a driving force for us. For example, the megatrend of digitalisation is rapidly gaining importance and increasingly changing from being a supporter to a driver of sustainable business models. One of the most obvious examples of this is the growth of online retail, which is increasingly competing with conventional retail. We want and need to take advantage of the opportunities offered by this increasingly digital environment . It offers the opportunity to make processes even more efficient and effective, for instance through the use of company-wide platforms and by working with cloud computing. At the same time, digitalisation is changing the behaviour of our clients. This requires the development of tailored solutions for collaborating with our partners to cover the digital interface between us and our joint clients. Development work in this area is continuing successfully. We have taken on a pioneering role in the Genossenschaftliche FinanzGruppe cooperative network with projects such as MeinInvest and MeinVermögen.
To leverage further potential, we need to become even more flexible and tech-savvy, while at the same time boosting our digital presence and taking particular account of the needs of our partner banks and clients. Their interests are the primary concern of our developments. This is one of the reasons why the future-oriented optimisation of the investment and custody business is one of our key focus areas. Our goal is to create an omnichannel environment by the end of 2023, which we can use to collaborate even more successfully with our partners and reach our clients in a way that is tailored to target groups. We are confident that this will better equip us to pursue opportunities at a time of change and position ourselves even more strongly.
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